Major goal of a business owner is to work
on achieving the higher growth revenue of his business. It is very important to
realize the impact of digital marketing on business. A study indicates that 91%
of customers uses search engines.People are rapidly moving online. So, a
business owner should know at least following basic things about digital
marketing.
Business website:
Business website is the 'digital home' of
any business. It is a place where you have complete control of your message. Business
website should be mobile friendly. It must include relevant and understandable
information about your products and services.
SEO:
Search engine optimization increases the
website traffic on search engines. Authentic keywords must be used by a
business, so chances must increase when users type similar keywords. According
to Clutch 44% companies are investing in SEO.
Social Media Marketing:
It is very essential for a business owner
to understand where it’s targeted audience spend most of its time (for example
either they spend most of time on YouTube or Facebook).
According to Clutch, social media marketing
is number one marketing channel used by 83% of companies.
Channels and their Purposes:
Different channels have different purposes.
Digital marketing includes several channels in it, like websites, blogs, social
media and mobile apps etc. All of them are used by a businessman to share
information. While social media is used to engage existing customers and source
new clients. Different marketing strategy is used for different marketing
channels.
Video Marketing:
Video Marketing is one of the essential
trends of marketing today. Several marketers are using YouTube, Facebook, LinkedIn,
Tweeter for video marketing. According to the E- Tailing Group’s whitepaper, 52%
of customers says that they made online purchases after watching videos. 83% of
marketers said that video adds give them good ROI, according to WYZOWL.
